The AIM change management methodology highlights communication as an important step in the change process. But a communication plan by itself is NOT the same as a complete change management plan! This short video explains why communication should not be a stand-alone activity.
Only 25-30% of all business changes achieve benefit realization, and the human and cultural elements are the greatest area of risk. Download the White Paper to see how the core principles of AIM, including communication, substantially improves your likelihood of Return on Investment.