Change management training that survives contact with real change.
No exams. No generic case studies. You bring a real change you are living or leading, apply the Accelerating Implementation Methodology (AIM) to it, and leave with completed work product plus a credential that counts.
IMA Worldwide's individual AIM journey runs from readiness to mastery: the Individual Readiness Assessment, ChangePro, Introduction to AIM, then the Practitioner, Trainer, and Master credentials in sequence. You train on a real change and can bring your own AI. Individuals enroll at Implementation Labs; teams contact IMA Worldwide for a private session.
ACMP QEP-aligned credit toward CCMP · Grounded in 40+ years of field research
Multiple formats: in person and virtual.
Built for individuals and practitioners.
ACMP QEP-aligned credit toward CCMP.
Applied to a real initiative, not a case study.
Most change training ends at the certificate. The change does not care.
According to McKinsey and Company's long-running research, roughly 70 percent of transformations fail (McKinsey, Why do most transformations fail?). Prosci's benchmarking research across two decades points the same direction: projects with excellent change management are far more likely to meet objectives (Prosci benchmarking research). Knowing the theory is not the gap. Applying it to a live change, while it is happening, is. That is the difference AIM training is built around.
Typical change training
- Generic case studies you will never meet again
- Pass an exam, get a certificate, forget the content
- Theory first, application left to you
- Ends when the class ends
AIM applied training
- You work on a real initiative you choose
- Certification earned by demonstrated application, not an exam
- You leave with completed work product you use immediately
- A credential path that continues to Trainer and Master
The comments we hear most often after class
Often heard after Introduction to AIM
One of the most relevant courses I've been on for a long time!
This was probably the best course I've been on for many years. The pre-work, course materials and the presenter were all first class.
I found that sharing and working through your own experiences was extremely beneficial.
Often heard after AIM Practitioner Certification
I didn't realize how valuable and fast the information I learned would become useful. I have already been tasked to write a business case for action for a proposed initiative within my organization. I just submitted my first draft.
I left with a greater knowledge of factors that affect implementing change and a better understanding of why many changes only result in installation efforts and are quite often never implemented.
The experiential learning activities were great. I also appreciated the real world examples.
Choose the program that fits your role, on a path from readiness to mastery
Every program is a stage on one personal journey: first see where you stand in the change, build your capability, then earn the AIM credentials in sequence. Each stage is also a career step, and your AI can travel the whole road with you: the assistant you already use learns AIM alongside you, stage by stage. The highlighted stages are the programs you can enroll in today.
Individual Readiness Assessment (IRA)
See where you personally stand in a change: your readiness, your reactions, and where you need support. The individual counterpart to the organization-level Implementation History Assessment.
Your entry pointCareer step: know exactly where you stand before you lead anyone else.
With your AI: talk your readiness profile through with the assistant you already use and turn it into a personal plan.
ChangePro Workshop
A short, applied workshop on leading people through change and dealing with change well yourself. Bring a real change you are leading and leave with a clear, personal plan. Stands on its own, outside the certification path. ACMP approved: earns QEP credits toward CCMP.
Career step: the manager's move: lead your own team through a change while staying steady in it yourself.
With your AI: draft your personal change plan together as the workshop builds it.
Explore ChangePro ›Introduction to AIM
The starting point for people implementing change. An applied introduction to the AIM methodology and roadmap, available as two days in person or three virtual sessions. ACMP approved: earns QEP credits toward CCMP.
Career step: step onto a live initiative as its change agent.
With your AI: your assistant learns the real AIM Roadmap alongside you, instead of inventing its own version.
AIM Practitioner Certification
The comprehensive program for change leaders, earned by hands-on application to a real initiative rather than an exam. Earns ACMP QEP credits toward CCMP.
Foundation credentialCareer step: lead change for a living: the practitioner and consultant credential.
With your AI: the full bring-your-AI option: complete every exercise with your assistant. You leave certified. It leaves fluent in AIM.
Get certified ›AIM Trainer
Get certified to teach AIM to others, so you can build capability in the people around you.
Prerequisite: AIM PractitionerCareer step: the L&D move: become your organization's internal AIM trainer.
With your AI: your now-fluent assistant helps you prepare sessions in AIM's own vocabulary while you do the teaching.
Explore the trainer path ›AIM Master
Reach mastery of the methodology, the highest AIM credential, built on both applying and teaching it.
Prerequisite: Practitioner and TrainerCareer step: enterprise change leader: steward AIM across a portfolio or a Center of Excellence.
With your AI: scale the pairing you built in certification: AIM plus AI as the delivery accelerator on every initiative you steward.
The three AIM credentials build in order. AIM Practitioner is required before AIM Trainer, and both are required before AIM Master. You must be able to apply the methodology before you are certified to teach it, and to do both before you master it.
What each program covers
Side by side, from the class agendas: what you study, which scored instruments you use, and what you walk out with.
| Coverage | ChangePro Workshop | Introduction to AIM | AIM Practitioner Certification |
|---|---|---|---|
| Format and length | Three phases over about a week: self-paced pre-work plus two live virtual sessions | Two days in person or three virtual sessions | Six virtual sessions, or a 4 to 5 day intensive |
| Investment | $500 | $1,500 | $3,500 |
| The AIM Roadmap (10 steps) | Not the focus | Full walkthrough of every step, with small-group exercises | Applied step by step to your own initiative |
| Personal change skills | Core focus: the Gravitational Pull, your Frame of Reference, and the Three Challenges of Personal Change | Foundations of readiness and how people respond to change | Practitioner-level coaching and consulting skills using AIM |
| Sponsorship | Not the focus | How to generate durable sponsorship, and the tasks sponsors cannot delegate | Sponsor contracting practice and Key Role Mapping on your own project |
| Resistance and readiness | Tools to move through a change you are living or leading | How to anticipate and manage resistance to positive and negative change | Resistance tactics and strategies, applied and coached on live situations |
| Communication and reinforcement | Not the focus | Build a communication plan and a reinforcement strategy | Communication Audit and Targeted Reinforcement Index applied to your project |
| Assessment tools you use | A personal toolkit applied to the change you bring | Five tools reviewed: Project Overview, Implementation History Assessment, Sponsor Assessment, Individual Readiness Assessment, Implementation Risk Forecast | The full instrument suite, adding the Change Agent Assessment, Organizational Change Stress Test, Communication Audit, and Targeted Reinforcement Index |
| You leave with | A clear, personal plan for managing through change, plus ACMP QEP credits toward CCMP | Your organization's Implementation History profile, a grounding in the whole methodology, and ACMP QEP credits toward CCMP | Completed application work on your own project and the AIM Practitioner credential, with ACMP QEP credits toward CCMP |
Built for the people responsible for change
Change work is not one job title. These are the roles that lead people through change, and the entry point that fits each one.
Managers and team leaders
Leading people through change while dealing with it yourself, and keeping the team performing on the way through.
Start with ChangePro ›HR, communications, and L&D leaders
Change management training for HR professionals and other people implementing change: moving from announcing change to actually driving adoption. L&D leaders often continue to the Trainer path.
Start with Introduction to AIM ›Project, program, and technology leads
Change training for project managers, PMO leads, and ERP and AI adoption owners: every delivery carries a change, and adoption is where its ROI lives.
Start with Introduction to AIM ›Change practitioners and consultants
Dedicated change roles and independent consultants building a formal credential and a repeatable method for leading people through change.
Go straight to Practitioner Certification ›Outcomes you can show
Completed work product
AIM plans and assessments, drawn from the methodology's scored assessment tools, built on your own live initiative and ready to use the day you finish.
A credential that counts
Every program here is ACMP approved: ChangePro, Introduction to AIM, and AIM Practitioner Certification all earn ACMP QEP credits that count toward CCMP, and the Practitioner credential is earned by application rather than an exam.
A repeatable methodology
You lead your next change with a methodology refined over 40+ years of field research, not instinct.
A path that keeps going
Practitioner is the foundation credential. From there the ladder continues to AIM Trainer and AIM Master.
The program ends. The support does not.
Finishing a program is the start of applying it. Here is what continues after your class wraps.
AIM tools
Ongoing access to the AIM tools is part of the ongoing subscription, available to certified practitioners: keep applying them to every initiative that follows, not just the one you brought.
Explore the AIM Toolkit ›Scored assessments
The scored diagnostic instruments, from the Implementation History Assessment to the Targeted Reinforcement Index, are included in the same subscription, for certified practitioners to run on live initiatives.
See the assessments ›A path that continues
Practitioners can progress to AIM Trainer and AIM Master, and showcase their credential with an AIM digital badge.
Implementation Labs is where you sign up for a class
The program guides live on this site. Enrollment happens at Implementation Labs, the AIM training academy. Here is the whole process.
Pick your program here
Compare the programs above and read each program page to find the fit for your role and goal.
Head to Implementation Labs
Labs is the academy where every individual class is listed. Create your account there; it takes a minute.
Sign up for your class
We have moved to a flexible schedule. Sign up on Labs and we will contact you to work out days and times that work for you.
Apply it to real work
During the program you work your own live initiative, so you finish with completed work product you can use immediately.
Interested in a live onsite class? We are too! Let us know.
How to choose your path
Struggling to lead others through change
If you are leading people through change, or want to get better at personally dealing with change, start with the ChangePro Workshop. It stands on its own and is not part of the certification path.
Building the skill to lead change
If you are implementing change and building the skill to lead initiatives, start with Introduction to AIM, then move to AIM Practitioner Certification.
Individual training: key questions
1How do I enroll in an AIM class?
2Which AIM program should I start with?
3Do you offer training for teams or organizations?
4What is the difference between Introduction to AIM, ChangePro, and AIM Practitioner Certification?
5Is AIM training hands-on or theory-based?
6How is AIM Practitioner Certification earned?
7What is the individual AIM journey?
8What is the IRA?
9What are the prerequisites for AIM Trainer and AIM Master?
10How much does AIM training cost?
11Can I bring my AI assistant to training?
Your next change is coming either way. Train for it.
Two doors, one journey. Training yourself? Head to Implementation Labs and sign up for a class. Training a team? Contact IMA Worldwide and we will set up a private session. And if you are an individual who would rather talk it through first, reach out. We are here.