Site Index
Every IMA Worldwide resource, in one place
A complete index of change management resources from IMA Worldwide: the AIM methodology, comparisons, programs, solutions, research, and the people behind the method.
This sitemap indexes every public page on imaworldwide.com, organized the same way as the site navigation: what change management is, the AIM methodology, comparisons, programs for individuals and organizations, where AIM applies, tools and research, and the company behind the method.
Definitions
What Is Change Management
The definitional pages: the category, and the structures organizations build to run it.
The method
The AIM Methodology
The Accelerating Implementation Methodology (AIM), developed by Don Harrison and built on 40+ years of implementation field research: the method, its frameworks, and why change fails without them.
What is AIM?
The methodology and how it diagnoses adoption risk before go-live.
Installation vs implementation
The category-defining concept: a system going live is not people adopting it.
Define the change
Practice area 1: boundaries, destination, and the cost of inaction.
The AIM change curve
Opportunity and loss across the arc of a change.
The implementation roadmap
How the toolkit maps to the sequence of an implementation.
Target readiness
The five elements every adoption requires, in canonical order.
Express, Model, Reinforce
The 1x, 2x, 3x leadership impact framework.
Reinforcement
Why what gets reinforced gets repeated, and how to design for it.
Leadership involvement
The six non-delegable leadership tasks and their impact weights.
Measuring adoption
Adoption metrics, not activity completion.
Why transformations fail
The failure hub: where adoption breaks down and what predicts it.
Resistance to change
The root causes of resistance, diagnosed rather than suppressed.
Why middle managers resist
The squeeze on the layer that holds every change together.
Change fatigue
When the organization is out of capacity to absorb, not out of will.
Comparisons
Compare AIM
AIM set against the frameworks and credentials buyers already know.
AIM vs Prosci vs Kotter
The three-way comparison buyers search for by name.
AIM vs Kotter
Diagnostic accountability versus sequential momentum.
AIM vs Lean
Structural accountability versus adaptive experimentation.
AIM vs Agile
Implementation methodology versus emergent practice.
AIM vs SAFe
Change management for scaled agile transformations.
AIM vs Scrum
Enterprise implementation methodology versus team-level delivery.
AIM vs DevOps
Leadership involvement versus pipeline automation.
AIM vs ADKAR for AI
Which of the two fits your AI adoption.
CCMP vs AIM certification
Professional standard versus applied implementation credential, and how they combine.
The practitioner path
AIM for Individuals
Programs for the person doing the work: from first class to credential.
Programs overview
Every individual program, mapped to where you are.
Individual AIM certification
Earn the AIM Practitioner credential.
ChangePro workshop
For people who did not choose the change but still have to land it.
Lead a team through change
Leading through a change you are also going through.
Build a career through change
Change capability as a personal, portable asset.
The enterprise path
AIM for Organizations
What an organization buys, and the capability it ends up owning.
Change management consulting
Practitioners embedded to deliver adoption, then hand it over.
Center of Excellence
Stand up an internal team that owns the method.
Building change capability
The enterprise journey your own people run.
Enterprise training
Certify whole teams across the organization.
AIM initiative workshop
Apply AIM to your live change initiative.
AIM executive briefing
Align leadership before the change begins.
AIM Practitioner Certification
ACMP QEP-approved accreditation in the full methodology.
Licensing AIM
Build permanent change capability inside your organization.
All services
The service index across consulting, training, and licensing.
Solutions
Where AIM Applies
By industry, by initiative, and across AI adoption: the situations the methodology is built for.
Pharmaceutical and life sciences
An operating standard built on benchmark data from 54 pharma organizations.
From lab to market
Change management for every stage of drug development.
AI and digital transformation
Get AI adopted, not just deployed.
AI change management strategy
Your AI is deployed. Is it adopted?
Make AI adoption stick
The complete guide to AI transformation adoption.
AI adoption dashboards
What to measure so AI adoption sticks.
AI approaches compared
Which approach actually gets AI adopted.
Why the tool is not used
The tool is live; adoption is the missing half.
Ethical AI into adoption
Turning ethical AI principles into lasting adoption.
ERP and technology change
Close the gap after a technically complete go-live.
Mergers and acquisitions
Manage resistance and protect the value of the deal.
Leadership alignment in M&A
Sponsorship is the integration risk.
Resistance after a merger
Diagnose, do not suppress.
Culture integration
Behavior is the culture.
Operational excellence
Sustain adoption across Lean, Six Sigma, and Agile.
Culture and operating model
When your change runs into your culture.
Evidence
Tools and Research
The scored instruments, and the original data behind the claims.
The State of Change 2026
The flagship benchmark report: change capability is systemic.
AIM toolkit and assessments
The ten core scored diagnostic instruments.
Change readiness assessment
Is your change at risk? The diagnostic starting point.
AI readiness pulse check
Fifteen questions, scored across six dimensions.
Pharmaceutical benchmark
What thousands of assessments say about implementation in pharma.
Insights
Articles and analysis across the AIM and AI topic hubs.
Industry news
Change management news from around the web.
Company
About IMA Worldwide
Founded in 1989. The AIM methodology it stewards is built on 40+ years of implementation field research.
Common Questions
How to Navigate imaworldwide.com
Quick answers to the questions most visitors ask about the site, the methodology, and how to engage.
How is the IMA Worldwide site organized?
The site is organized the same way as its navigation: definitional pages on change management, the AIM methodology and its frameworks, comparison pages, programs for individuals, services for organizations, solution pages for the industries and initiatives where AIM applies, tools and original research, and company pages.
What does AIM stand for?
AIM is the Accelerating Implementation Methodology, the behavioral change management framework IMA Worldwide developed in 1989 and has refined through 37+ years of field research with enterprise clients.
Where do I find the AI readiness assessment?
The AI readiness assessment is at imaworldwide.com/ai-readiness-assessment/. It applies AIM behavioral diagnostics, including the Individual Readiness Assessment (IRA) and Implementation Risk Forecast (IRF), to AI adoption initiatives. The AI change management hub is at imaworldwide.com/ai-change-management-aim/.
How does AIM compare to Prosci, ADKAR, or Kotter?
The three-way comparison of AIM, Prosci, and Kotter is at imaworldwide.com/aim-vs-prosci-vs-kotter/. Individual head-to-head comparisons are available for AIM vs ADKAR, AIM vs Kotter 8-Step, AIM vs Lean, AIM vs Scrum, AIM vs SAFe, AIM vs Agile, and AIM with DevOps.
How do I engage IMA Worldwide?
IMA Worldwide engages organizations three main ways. First, consulting engagements for active transformations using the AIM methodology. Second, certification of internal practitioners through the AIM change management certification program. Third, licensing of the AIM methodology for organizations building in-house change capability. See the About page for the full firm overview.
Where to start
Three entry points, in order
Most visitors are at one of three stages: learning what AIM is, evaluating whether their organization is ready for a specific change, or looking for help running one. Pick the card that matches your stage.
Still looking?
Tell us what you couldn't find.
If a topic isn't covered on the site, reach out. We likely have unpublished research or instrumented engagement data that addresses your question.