Change management services that close the adoption gap.
We pair Accelerating Implementation Methodology (AIM) with seasoned practitioners to move organizations from installing change to sustaining the behaviors that drive results. Built on 40+ years of field research. Our longest-tenured client has sustained AIM capability for 19+ years through their own internal Center of Excellence, long after our consultants exited.
Accelerating Implementation Methodology (AIM) is a structured, research-based change management system developed by Don Harrison, founder of IMA Worldwide. AIM closes the gap between installing a change and achieving sustained behavioral adoption, and has been refined across 40+ years of field research in 12+ industries.
What change management services do we offer?
IMA Worldwide offers four change management services: capability building, consulting, certification, and a subscription to the AIM toolkit. Each one is grounded in Accelerating Implementation Methodology (AIM) and delivered by senior practitioners with field experience across 12+ industries.
Capability Building
Build internal change muscle. We train leaders, sponsors, project teams, and practitioners to apply AIM in the flow of real transformation work, not in a classroom abstraction.
- AIM workshops for executives and project teams
- Sponsor and manager skill-building grounded in the 6 non-delegable leadership tasks
- Train-the-trainer and internal practitioner academies
Consulting
Senior practitioners embedded alongside your team. They diagnose implementation risk, design the adoption architecture, and accelerate the path from go-live to sustained behavior.
- Readiness and risk assessments using validated AIM diagnostics
- Implementation strategy, sponsor cascade, and executive coaching
- Reinforcement and adoption acceleration grounded in EMR
Certification
Become a certified AIM practitioner. A credential that equips change leaders to deliver predictable adoption at scale, with a methodology proven across 12+ industries.
- AIM Practitioner Certification
- Advanced and Master Practitioner tracks
- Recertification and ongoing professional development
Tools and Materials Subscription
Always-on access to the AIM toolkit: 35+ validated diagnostics, 10 core implementation tools, and field-tested templates your teams use to run change work. Updated as the methodology evolves.
- Digital AIM toolkit and templates
- Diagnostics, surveys, and reinforcement guides
- Updates, new content, and member-only resources
How does an AIM engagement work?
Every IMA Worldwide engagement follows the same four-phase backbone: Diagnose, Design, Deliver, and Sustain. The model scales from a twelve-week readiness diagnostic to a multi-year enterprise transformation, with validated AIM diagnostics applied at each milestone.
Diagnose
Implementation history, sponsorship strength, and target readiness. We baseline the risk before recommending an approach.
Design
AIM-aligned implementation architecture, sponsor cascade, and reinforcement plan tied to your business case for action.
Deliver
Embedded practitioners and certified internal teams drive adoption from kickoff through go-live, with diagnostics at every milestone.
Sustain
Reinforcement calendars, capability transfer, and EMR-grounded behaviors that keep change alive long after the project closes.
Frequently asked questions about change management services
What is change management consulting?
Change management consulting is a professional service that helps organizations move from installing a change (system go-live, policy update, restructure) to sustained behavioral adoption. IMA Worldwide delivers this through Accelerating Implementation Methodology (AIM), with senior practitioners embedded alongside your team across diagnostic, design, delivery, and reinforcement phases.
What is Accelerating Implementation Methodology (AIM)?
AIM is a structured change management system developed by Don Harrison, founder of IMA Worldwide. It was refined across 40+ years of field research. AIM centers on closing the adoption gap that causes roughly 70% of large-scale transformations to fall short of their original objectives, per long-running McKinsey & Company research. Read the full AIM overview.
How long does a change management engagement take?
Engagement length depends on scope. A focused readiness diagnostic typically runs 8 to 12 weeks. A full implementation engagement on a major transformation runs 12 to 24 months, with reinforcement work extending up to 24 months past go-live. Our longest-tenured client has sustained AIM capability for 19+ years through their own internal Center of Excellence, long after our consultants exited.
Who needs AIM certification versus consulting?
Consulting fits organizations that need senior practitioners embedded for a specific transformation. Certification fits internal change leaders, project managers, and HR business partners who will lead change work themselves. Many organizations combine both: consulting to deliver a major transformation, certification to build internal capacity afterward.
What makes AIM different from Prosci ADKAR or Kotter?
Prosci ADKAR focuses on the individual employee journey through change. Kotter focuses on the leadership sequence for driving transformation. AIM focuses on implementation: closing the gap between system go-live and sustained behavior. AIM is built around active sponsorship and reinforcement architecture. IMA Worldwide field research shows organizations achieve 2-3x higher adoption rates when leaders actively perform the six non-delegable tasks. See the full comparison.
How do you measure change adoption?
We measure adoption with three signals: behavior frequency (are people doing the new work), reinforcement signal (are leaders rewarding it), and durability (is it surviving past 90 days post go-live). The Targeted Reinforcement Index (TRI) and Express, Model, Reinforce (EMR) observations are our two primary instruments. Read more on measurement.
Ready to make change stick?
Start with a readiness assessment. We will surface the risks most likely to derail your transformation, and the levers you can pull now.